In the midst of the chaos of the NHL playoffs, the Utah Hockey Club has announced its new branding. After its inaugural year away from Phoenix, Arizona, Utah is taking its next big step forward.

After missing the playoffs this season, posting a record of 38-31-13 (89 points), Utah fans have shifted their focus to an important offseason. The club landed the 4th overall pick in the draft lottery and have a bright future ahead.

With the announcement this morning, Utah will inherit the name the Utah Mammoth – this name is perfectly fitting for the sport and the region. Many mammoths lived in Utah during the ice age, and their yeti/elephant look is an intimidating figure for an animal that lived on the same surface that hockey is played on – ice.

The new brand features the same color scheme, matching the new mascot. The Instagram for the Mammoth has described the blue as the color of the mountains, the black as the color of the rocks and the white as the color of the ice. These three colors mesh well together as they did before the new mascot.

Image via nhl.com

The new primary mascot features a makeshift mammoth head with significant shapes built into it. The top of the head features the Utah mountains. The far left mountain has the shape of Utah’s state outline hidden in it. The tusk’s swoop is also shaped like a “U”.

Image via The Salt Lake Tribune

The new uniforms remain similar to last season’s, with the white away concepts being the exact same. The home jerseys remain similar, with the new primary logo on the front.

Image via @utahhockeyclub on Insta

Their secondary logo has Utah written out with an appearance of the tusk along with an abbreviated version featuring the “U”. The Utah badge has the state outline with a hockey stick and iconic diagonal “Utah” mocking their away jerseys. This logo will be used on the shoulders of their home jerseys.

Other names were circulating in the Utah club before this decision, including the Yetis, Outlaws and Blizzard. According to fan feedback, the marketing team nailed this one.

While hockey fans were disappointed the Coyotes were removed from Arizona, this makes up for it all. Lots of positive feedback on social media has been provided for the newly Utah Mammoth. The future is bright for this team and its fanbase as they set to feature these changes at the beginning of the 2025-26 regular season.

Featured Image via NHL.com